The digital landscape is ever-evolving with latest trends and technologies. These digital marketing trends have the power to set your brand ahead of competitors and generate more leads.
However, most businesses faced economic slowdown and civil unrest due to pandemics. In order to survive this global slowdown and take your business to the next level, it’s essential to adopt the latest digital marketing trends in your business irrespective of its size.
According to Deloitte’s 2021 Global Marketing Trends report, people choose human-centric companies more and leave brands that value authentic connection. Around 70% of the total survey predicts digital innovations have deepened their relationships with customers in times of pandemic.
As a result of these developments and trends, many brands achieved success permanently.
Here are 14 Top-notch Digital Marketing Trends for businesses in 2021.
- AI Powered Chatbots
- Voice search optimization
- Influencer marketing
- Social media’s Shoppable posts
- Social media contests
- Mobile-first website
- User generated content
- Insights-driven marketing
- Visual promotional content
- Interactive content
- Omnichannel marketing
- Gamification
- Personalized content
- AR and VR Technology
1. AI-Powered chatbots
Conversational marketing is one of the most popular technologies that took digital marketing by storm in recent times.
In this digital era, every business aims to communicate with its customers like never before. And that’s how AI chatbots became lifesavers for businesses.
According to Techgrabyte, AI will increase global GDP by up to 14% in 2030.
The Artificial Intelligence integrated chatbots have the ability to connect with customers in real-time.
Top giants like Amazon and Swiggy have already adopted AI chatbots. Using AI-enabled chatbots, brands could level up their customer service efficiently.
2. Voice Search Optimisation
Voice search optimization is the sensational buzzword across various types of businesses nowadays.
Most customers prefer using voice searches via their smartphones in recent times.
According to many reports, experts predict that digital marketing trends for content must be voice optimized.
To be more conversational, you have to meticulously sync with user’s search queries. This helps brands to increase traffic and online presence.
3. Influencer Marketing
Influencer marketing is still one of the powerful digital marketing trends used by many businesses.
You can make huge profits by collaborating with influencers these days.
Some of the popular platforms like Snapchat and Instagram have many influencers with large fan bases.
However, influencer marketing can either make or break your business.
It’s essential to choose your niche and target the right audiences. If you follow this trend, you can gain more potential customers.
4. Social Media’s Shoppable Posts
If you are an Instagram user, then you know about shoppable posts. This app is transforming businesses all around the globe.
However, we could see the shift of retailers moving to Instagram has become very prominent.
This app comes with additional features like stories and reels to help businesses reach customers easily.
According to Statista, Facebook has 1.3 billion active monthly users.
That’s why Facebook and Pinterest are one of the popular social media trends in ecommerce.
You can broaden your ideas and experiment with these platforms too. Shoppable posts help retailers to generate more traffic to product pages and increase sales.
5. Social Media Contests
In the last few years, contests on social media are proven to be more effective than another digital marketing trend.
This helps businesses to maximise audience engagement while running campaigns.
Whereas it helps brands to promote their products and indulge customer’s to buy.
We all know that every customer likes to have free items or some incentives.
Contests are the best way to attract an audience to your brand. Stay honest while running a social media contest. As it helps to define your customer retention.
6. Mobile-First Websites
The majority of our internet users prefer browsing via mobile phones.
As per recent survey, people have spent 1.6 trillion hours on their mobile phones globally.
So it’s essential to turn your websites mobile-first.
According to customer choices, evolving browsing habits, and latest trends many businesses have shifted to create their websites with a mobile-first design. This website includes features like,
- friendly touchscreen navigation
- less text-hefty content
- collapsible menu
Along with other digital marketing trends in the industry, ensure to practice this for high customer retention and conversions.
7. User-Generated Content
The user-generated contents are the high-powered tool in your website. You can use it along with Search Engine Optimization to enhance the user experience.
Most businesses find this trend to be intensive and complicated. But the fact is, it’s easy to implement this trend in your business.
User-generated content must be precise like comments in blogs and product reviews on your website.
8. Insights-driven Marketing
This trend can help to put your brand forward in 2021. Using insights and analytics, you can optimize your business performance and overall results.
This insights-driven strategy can help your brand to stay ahead of your competitors.
Among all other digital marketing trends, this helps to improve your customer satisfaction and loyalty. Which in turn drives more revenue for your business.
9. Visual Promotional Content
The rise of Snapchat and Instagram made visual content a dominant force in the digital marketing industry.
Visual content or ephemeral content will be available on social media with certain expiry time.
For example, Stories of Instagram, Snaps of Snapchat, and Fleets of Twitter.
These types of content are accessible for 24 hours which will disappear later. This digital marketing trend is more powerful among all other options to promote brand content.
10. Interactive Content
One of the fastest-growing digital marketing trends is interactive content.
In 2021, there is a shift from text-based content to interactive content across platforms.
Which could offer immersive experience for users with contents like,
- Quizzes and polls
- Embedded calculators
- Augmented reality ads
- 360-degree videos
11. Omnichannel Marketing
Omnichannel marketing refers to multichannel sales approach that offers integrated shopping experience to users across multiple platforms like,
- social media
- Mobile apps
- blog
This multichannel approach helps brands to connect with customers efficiently.
If you integrate omnichannel marketing, you can enhance your user experience. By delivering cohesive brand messages that encourage customers to take action instantly.
12. Gamification
One of the emerging digital marketing trends is Gamification. Which means integrating gaming features into your business website.
This feature has the ability to increase your customer engagement and sales. As game elements are fun to attract customers easily.
In the end, all these fun elements and features maximize your brand awareness.
Also, you can take advantage of CTA’s to increase your user engagement. Every marketer should incorporate this trend to attract users to a website.
13. Personalized Content
While crafting personalized content, you need to understand buyer personas first.
Then, start creating informative content for various segments of customers.
To segment your customers, you can use Customer relationship management (CRM) software.
For example, HubSpot or Zoho is ideal for segmenting your customers.
Personalizing content can build a rapport with your customers and increase the conversion rate.
14. AR and VR Technology
Modern businesses create interactive 3D models using augmented and virtual reality for its users.
Big Brands like IKEA use this trend to help their customers.
In IKEA shopping apps, AR allows customers to foresee how furniture will fit in their real space before purchasing it.
Therefore, AR and VR technology can create big differences in customer buying decisions. By offering more personalized shopping experience to customers.
Bottom Line
Digital marketing trends keep changing from time to time. If you’re not tech-savvy, then it can be hard to cope up with the latest trends in the industry.
Being outdated can bring considerable revenue losses to your business.
Moreover, ensure to implement all the digital marketing trends mentioned above to futureproof your business.
You can achieve maximum profits by customizing your marketing plan with these trends.
Understand your business goal and implement the trends that best fit your brand.
You can hire our expert digital marketing professionals to get better results.
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